Nicole Kalemba and Ramón López-Doriga | Marketing and sustainability

For any company, it is essential to know how to carry out a marketing strategy correctly and appropriately in order to accomplish optimal results and achieve the desired benefits for the business. Above all, in the current times we are living, it is essential that companies are able to make decisions faster and more flexibly in order to be competitive in the market.

Ramón López-Doriga, Wine Marketing Manager at TORRES, talks about marketing strategies, considering key points such as consumer trends, the importance of adaptation and the role of e-commerce and social media. He will also cover concepts such as premiumization vs. convenience, and he will have a special focus on sustainability as a marketing strategy. The session was be moderated by Nicole Kalemba, professor of the Marketing and Branding area at the UPF Barcelona School of Management.

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