How Much Money Do YouTubers Make?

In this video we’ll take a look at how much money I’ve made doing YouTube over the past two and a half years.

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Introduction: 0:08

Year 1 (2016): 1:15

Year 2 (2017): 1:42

Year 3 (2018): 2:22

Year 4 (2019): 2:52

Lifetime Earnings: 4:23

YouTube View Forecasting: 4:52

Video Transcript:

So, let’s start at the beginning. I technically launched my YouTube channel in January 2016 by putting a few videos I had laying around out there. Then, I promptly forgot about it and didn’t look at the site for a year. When I went back in early 2017, I noticed that the videos had piled up just under 7000 views, 11 subscribers, and earned $.27. So, I wondered what would happen if I put a few more videos out there.

I started posting regularly in March 2017 to see what would happen, posting a video almost every day for the next few months, and posting a video at least every other day through the end of the year. Also, ignore the new video counts on these slides, as they aren’t right. Everything did level off around September for a few weeks, even with me posting regularly. Honestly, I’m still not sure what happened, but it scared me at the time. Thankfully, things picked up and you can see 2017 ended strong. The totals for 2017 were 469,000 views, an additional 663 subscribers, and $1,150.

Now let’s move into 2018. I continued posting a new video on average every other day, and you can see that growth steadily and predictably increased through the end of the year. And while there’s generally a healthy bump in both views and earnings on my YouTube channel at the end of the year, I had a video that went viral and gave me a monster bump at the end of 2018. I ended 2019 with 6.1 million views, adding 10,000 subscribers, and pulling in roughly $14,500 in earnings.

And as we jump into taking a look at 2019 results, we can see that bump carried over into roughly March before it cooled off. And while 2019 looks flat, you have to remember that prior to that viral video taking off at the end of 2018, I was at 25,000 views per day. Additionally, after posting more than 500 videos over two years, I took a few months off, which likely led to this dip. Since I’ve started publishing YouTube videos again, I’ve seen a return to roughly 13% growth in views from month to month. So, these stats for the first half of 2019 show 8.2 million views, an additional 15,000 subscribers, and earnings of $21,000.

So, because that chart only covers the first half of this year, let’s look at the chart for the last year. And while it looks a little uneven, it’s actually still fairly balanced, as you can see with the trendline, which tells me that even if I have the occasional viral video, I can have a good understanding of where things will level off after that video cools off if I keep publishing videos on a regular basis with the occasional break. So to look at the numbers for the last full year, I had 12.3 million views, picked up 22,000 subscribers, and earned just over $31,000.

To take a quick look at the immediate state of my channel over the last 30 days, it collected 1.3 million views, 2,100 additional subscribers, and earned roughly $4,800.

Now, if we take a look at my channel over its lifetime, you’ll notice you don’t even see any of the early videos register a blip. You don’t even really see a dent for the first four months when I was working to get a video out every day. That time period where growth had stalled out for nearly a month in 2017 barely registers and now only serves as the point where my YouTube channel took off. The Christmas timeframe in 2017 that looked huge, now would be a very bad day.

So now that we’re looking at this chart, I want to discuss something I touched on earlier, but I want to look at it on a bigger scale. After a few months of regularly publishing videos, I noticed that my month-over-month view growth was consistently around 13%. So, in March of 2018, I built out a model that forecasts the growth of views over the next two years to see where things would shake out if that continued, and to give me some goals. Here’s the estimates and the actuals that played out. As you would expect, I didn’t see consistent 13% growth month over month for the entire duration, but I did experience very strong growth that wasn’t too far off of what I projected.

DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support!

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