Facebook Ads for Dropshipping | MASTER FB Ads in 30 Minutes!



✅ Notes from the video: https://gabrielstgermain.ca/2018/11/07/free-course-facebook-ads/


✅ $1,083,252 in 5 months with one product (full case study): https://bit.ly/2X7kAkW


✅ Free dropshipping course playlist: http://bit.ly/2SrzILl


✅ Join the FB Mastermind group: https://bit.ly/2QgzYHP


✅ Follow me on IG: https://www.instagram.com/gabrielstger/


Hey everyone! In this free course video, I cover everything you need to know about Facebook Advertising for eCommerce & Dropshipping.


** One thing I forgot to mention in the video is that you should always use website conversions PURCHASE optimization, aside from when you’re split testing with worldwide PPE (even with a new pixel.) Only try higher funnel optimization techniques (i.e. ATC, VC…) when you’re more experienced **


I start by covering the basics – setting up your pixel and page, setting up your column set in ads manager, and a basic overview of how Facebook Ads works.


Then, I talk about different strategies you can use to research your audience and find interests to target, including the audience insights tool. I also explain how flex targeting works and why it’s useful.


Next, I cover how I split test my creatives using worldwide PPE to find the winning creative and to get social proof/data. I explain how lookalike audiences work and why I like to test a 95% video viewers lookalike audience right off the bat.


Afterward, I go into the testing phase in-depth, explaining how I set up my targeting for testing, what budget you should use, recommended bid-to-budget ratio, using the breakdown tool to find potential winning ad sets and much more. I also explain my optimization strategies and how to determine when to kill an ad set using your breakeven ROAS.


I also show you how to set up a retargeting funnel using FB ads and give a few more tips to optimize performance and delivery.


Lastly, I explain how to scale aggressively using more LAAs and manual bidding. I also explain the concept of ad fatigue and why it’s important that you regularly produce new video content for your products.


Thanks for watching!

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