The Nugget

To write and create something readable, ask this question first: Is it important? Then everything else comes afterward, including creative license and even content itself. Indeed, the important and usable idea comes before everything else.To write and create something readable, ask this question first: Is it important? Then everything else comes afterward, including creative license and even content itself. Indeed, the important and usable idea comes before everything else. Thinking and acting realistically comes after the importance is established. Value and reality are tantamount to relevance also.


The importance, though, of a saleable idea is a powerful thing and the primary draw of any materials though. Irrelevance and space-filling kills anything and any great idea. When speaking, same rules apply, only even more concise since the communication is verbal, not written.


To my way of thinking, though, reality in communication is most important. The most impotent, and inane or silly concepts are those not importantly and properly researched and delivered in the communication, verbal or spoken. Also, communications must be felt deeply and honestly as well as communicated clearly to get anywhere. Anything from a common advertisement or an important religious quote perceived as genuinely useful and important that is interesting, poignant, attention grabbing or sells a lot is communicated clearly with a clear meaning that registers in the mind as important and sinks deeper into consciousness. That is the only genuinely objective measure (and accurately subjective measure) of what works in writing, speaking and communication or the reality of a cause that leads to an effect as communication.


So, here is the “nugget” to genuinely sell anything useful, the importance or reality of the importance must be conveyed at all levels, or nothing will happen to profit anything or anyone genuinely.


Think, reality is a thing everyone can agree on and fantasy is an individual dream that is a fancy of one individual and not everyone according to many definitions of what fantasy and reality are. Consider this: Every idea starts out as a fantasy until the idea is agreed upon as a reality by experience of that reality universally or by virtue of genuine objectivity. Indeed, fantasies without realistic foundations are unimportant. All that counts is the important, all else does not count, unless it is based in the laws of reality known (immediately or distantly to be found out) or unknown (temporarily). As long as there is communication, indeed, there will be invention and realistic innovation through ever-expanding understanding in reality.

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