Copywriting Tips - Lead With Results

Copywriting Tips – Lead With Results

Copywriting is widely touted as one of the most lucrative (and important) elements of modern business (particularly with the Internet).

Whilst true, it’s part of a wider number of elements which need to be in place in order to truly make the system work.

Mastering these other systems (or at least understanding how they work) is one of the most important elements of the entire “sales” process – something that even the most slick “copy” will not resolve.

To this end, if you want to cultivate the most mouth-watering good offers (that makes people want to spend money with you) – you need to ensure that you appreciate what “makes” great copy.

1. Lead With RESULTS

The first – and most important – thing to do with Copywriting is to lead with results.

EVERY legit business is built around results. No questions asked – if you’re not providing “results” in any particular area, you’re not doing it right.

This means that if you’re looking at developing a number of “offers” (which is what copywriting is all about), you need to first consider the results that a client will gain from even looking at what you have to offer.

Examples include…

  • 10,000+ Twitter Followers In 30 Days Or Money Back

  • 56,091+ Visitors To Your MEDIA BUSINESS Websites In The Next 60 Days

  • How I Got 6,673,128+ MORE Views On A YouTube Video

  • Lose 9lbs in 3 Days With RED DETOX TEA

  • 15 Workout Exercises To Burn Stubborn Belly Fat – Lose 2″ of Abdominal Fat Quickly

  • Close 15% MORE Sales In the Next 30 Days With BENTLEY’S CUSTOM SHIRTS Or They’re FREE

Obviously… the irony of this is that before you do it, you need to actually have RESULTS to offer.

Getting these results is simple – just do a bunch of work for free. Or… if you’re like many people getting involved with business – you’ll typically have experience from a previous job / work roster that you may have carried out previously.

2. Be Concise

This is 100% legit – don’t use words that don’t need to be there.

The “persona” you need to cultivate is one of a “man in demand”.

Make it seem that you have 3,000 other things that need to be done… so much so that you’re unable to use correct grammar.

Stick to simple text and cut out words that don’t need to be there.

A good example is possessives. “New Book Increases Sales” is FAR more authoritative than “My New Book Increases Your Sales”.

This works in many different aspects; rather than trying to “explain” things – just give a brief synopsis of WHY they need to be reading that sentence.

For example…

How many times do YOU feel the need to get more people to your website? I feel it all the time – it’s one of the most..

Traffic Is Life – 56+ SECRET Traffic Sources REVEALED (+56,871 Visitors Case Study)

The second is more catchy; punchy and likely to inspire more authority/confidence in the underlying offer. Translation? Money.

3. Include a GUARANTEE

Penultimately, you’d benefit profusely from including a GUARANTEE with whatever you’re offering.

Guarantees are designed to instill confidence in the offer being presented. However, they also serve as a way to give people a “hook” with which to gauge the effectiveness of the business.

The best example of this was Domino’s – they were losing money for a long time until they introduced the “30 minutes or it’s free” offer. Their “guarantee” of the pizza being delivered within half an hour pushed many people (most of whom were entertaining friends) to just order a pizza out of convenience. They weren’t the “best” pizzas – but were the most available… and that won out for many people.

The inclusion of a “guarantee” in many different elements of the marketing mix is one of the most effective ways to cultivate an offer that has strong reverence.

4. EMPHASIZE Where Appropriate

Finally, you need to ensure that you “EMPHASIZE” the correct words.

Now, this has been done to death by many amateurs; there’s a “correct” and “incorrect” way to emphasize words within copy.

The words you emphasize are the ones which NEED to stand out. Typically the FOCAL POINT of a sentence, paragraph or ad.

There’s nothing wrong with using capitalization – the most important thing to appreciate is that if you’re going to do it, you must not overuse it.

If you’re able to use the above in writing various pieces of copy, people will essentially be much more endeared to the offers you make.

If you do this properly, people will be more endeared to your company, people and solution (which is pretty-much the aim of “marketing”).

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