Email Marketing vs. Marketing Automation Explained

Email Marketing or Marketing Automation? Is there a difference?

Many businesses we talk to at TechnologyAdvice are under the impression that marketing automation and email marketing are the same thing. Buyers often find themselves comparing two systems that are designed for different jobs. To find the best email marketing solution that fits your business visit:

To find the best marketing automation solution for your business visit:

To download the buyers guide on marketing automation:

The business technology marketplace is diverse, and most buyers struggle to determine which options are best for them. At TechnologyAdvice, we don’t think this should be such a challenge. That’s why our team is dedicated to creating quality connections between buyers and sellers of business technology. We help buyers make well-informed purchase decisions through comprehensive product listings, industry analysis and user-generated reviews. In addition to serving buyers, we work with vendors to grow their customer base through our unique demand generation programs. These programs improve product awareness by placing matched solutions in front of their ideal customers.

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