Distribution Channels and Place in the Marketing Mix IGCSE Business Studies Cambridge International





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00:00 Introduction

00:44 Place – Distribution Channels

01:31 Producer to Consumer

02:43 Producer – Retailer – Consumer

03:22 Producer – Wholesaler – Retailer – Consumer

04:04 Agent involvement


How to answer IGCSE questions on channels of distribution IGCSE Business Studies, or β€œPlace” in the marketing mix


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What you need to know, instant evaluation advice and a solved A* past paper questions.


0:00 Introduction

1:00 β€œNeed to know info” and possible past paper questions

1:30 Producer to consumer – advantages and disadvantages

2:40 Producer to retailer to consumer – advantages and disadvantages

3:23 Producer, wholesaler, retailer to consumer – advantages and disadvantages

4:00 Using an agent

4:20 Evaluation questions on distribution channels

5:20 Past paper question distribution channels structure

5:50 Solution past paper question distribution channels

6:15 Pro tips paper 1 (d) questions

6:40 Recommended viewing


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