How to Develop a Company Sales Strategy & Marketing Strategy Plan for Your Business

A Company Sales Plan is essential for business development and long-term growth that should be the sales team’s bible and the first thing any new hires receive during on-boarding.

It should give your organisation clarity on everything sales, from your mission, your target market and positioning through to your marketing and lead generation strategy. Well structured sales plan is a guide for a productive sales team which means less wasted time and money, increased sales and profits, and a greatly enhanced value of your business.

A clear strategy enables you to focus on the highest priorities and largest opportunities to achieve success rather than wasting time on tasks and leads that do not provide value.

And of course, knowing your target market, your buyer personas and your customer journey is crucial for a successful sales plan and business. If you still haven’t created personas check out our 10 steps for creating perfect buyer personas here –


0:00 Start

0:25 What is Company Sales Plan?

0:53 10 topics your Company Sales Strategy Plan should cover

1:33 Knowing your buyer persona is the key to successful Company Sales Plan

2:54 Marketing strategy & Lead generation strategy

3:45 Sales goals and budgeting

4:17 Conclusion

To learn even more and find our FREE DOWNLOADABLE SALES PLAN TEMPLATE read our blog here:

#SalesPlan #SalesStrategy #MarketingStrategy

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