Marketing Segmentation | Marketing Management | BBA/ | Study at Home with me

Marketing Segmentation | Marketing Management | BBA/ | Study at Home with me

For free Notes and Videos Install our App: (Exclusive features only on App)

Market segmentation is the process of dividing up mass markets into groups with similar needs and wants.

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).

A major step in the segmentation process is the selection of a suitable base. In this step, marketers are looking for a means of achieving internal homogeneity (similarity within the segments), and external heterogeneity (differences between segments).In other words, they are searching for a process that minimises differences between members of a segment and maximises differences between each segment. In addition, the segmentation approach must yield segments that are meaningful for the specific marketing problem or situation. For example, a person’s hair color may be a relevant base for a shampoo manufacturer, but it would not be relevant for a seller of financial services. Selecting the right base requires a good deal of thought and a basic understanding of the market to be segmented.

For notes: mail us on [email protected] or Comment below or Check our facebook page:

Follow us on Instagram:

For More Subscribe now…

mail us for any queries:

mailto://[email protected]

Show us your Support and Love  Paytm:


#StayHome and help save lives #WithMe

Buying something from Amazon? The same price for you, Little help for us.

Crazy Deals on Amazon:

Our Recommendations (Affiliate Link):

Video Making (Cheap and Best):

Camera/Mobile Tripod Stand:

Gorilla Tripod/Mini Tripod:

Lavalier Microphone for Recording (Offer):

Boya Omnidirectional Lavalier Microphone:

AmazonBasics Whiteboard, Duster, Marker Combo:

Durable Whiteboard:

Best Affordable Smartphone:

Best OnePlus Affordable Smartphone:

Best Offers on the smartphone: .


No comments