What Is Content Marketing?



I’ve been practicing content marketing for nearly nine years now — and I’m not the only one. There are thousands of us content marketers out there! Not to mention, the industry of content marketing itself is worth over $400 billion.


But time and time again, I still hear the question asked: “So what exactly is content marketing?” 


This video was created to answer that question. My goal is that you’re inspired to get started on your content marketing journey!


Also: I discuss the #1 secret to succeed at content marketing (hint: MASTERY!) 💥


SUBSCRIBE: https://youtube.com/juliamccoy


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RESOURCES MENTIONED IN THIS VIDEO


Content Marketing Institute: https://contentmarketinginstitute.com/what-is-content-marketing/


Wikipedia: https://en.wikipedia.org/wiki/Content_marketing


Marketo: https://www.marketo.com/content-marketing/


See the blog recap of today’s video: http://expresswriters.com/what-is-content-marketing-video/


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About Julia McCoy


I’m the founder of The Content Hacker™ and Express Writers™.


🏢 I manage Express Writers, a team of 90+ amazing content writers I started in 2011. We’ve completed over 30,000 projects for our clients. Learn more: https://expresswriters.com Hire us to write your content: https://shop.expresswriters.com/


👩🏼‍🏫 I teach talented marketers how to GROW through trust-based content marketing in The Content Hacker™ Academy. Learn more: https://contenthacker.com/academy.


I write at:


✍🏼 The Write Blog: https://expresswriters.com/write-blog/

✍🏼 The Content Hacker™ Blog: https://contenthacker.com/blog/


I’m a published author:


📚 Practical Content Strategy & Marketing https://amzn.to/35imRj2

📚 So You Think You Can Write? The Definitive Guide to Successful Online Writing https://amzn.to/2Uh06FS

📚 Woman Rising: A True Story https://amzn.to/3liEaX0

📚 Skip the Degree, Save the Tuition https://amzn.to/2OoR0qY


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INDIVIDUAL ON-DEMAND COURSES


🎓 Learn content marketing in The Content Strategy & Marketing Course: https://contentstrategycourse.com/


🎓 Learn SEO writing: https://seowritingcourse.com/


🎓 Build online writing skills for 11+ online writing formats: https://prowritingcourse.com/


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➡ Instagram https://www.instagram.com/fementrepreneur/

➡ Twitter https://twitter.com/JuliaEMcCoy

➡ YouTube https://www.youtube.com/juliamccoy


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