What is Marketing and What is Marketed? Introduction to Marketing Management (Marketing Video 1)





Marketing refers to the activities like market research and advertising that an organization undertakes to promote the buying and selling of products or services.


Marketing is an important element of business management and in simple terms means impressing, influencing, and encouraging customers, partners, clients, and society


Example


Apple AirPods


Marketing Introduction


Marketing requires thorough research, advertising, branding, sales promotion and extensive publicity so that the organization can meet consumer needs and generate profits.


What is Marketed?


The term Marketed refers to various categories that an organization uses for marketing. These includes


Goods


Include tangible commodities like


1. Machinery

2. Consumer durables

3. Automobiles

4. Apparels

5. Food and Beverage


Services


1. IT Services

2. Telecom

3. Insurance

4. Healthcare

5. Hospitality

6. Aviation

7. Maintenance and Repair

8. Beauty Services

9. Legal Services


Events


1. Trade shows

2. Music concerts

3. Company-based events

4. Literary


Experiences


1. Skydive the bike

2. Ferrari World Abu Dhabi


Person


1. CEO’s

2. Investment Bankers

3. Celebrities

4. Artists

5. Lawyers

6. Performers


Place


1. Real estate agents

2. Commercial Banks

3. Local governments


Properties


1. Real estate

2. Financial stocks

3. Bonds


Organizations


1. Brand image

2. Museums

3. Universities


Information


1. Research companies

2. Schools


Ideas


1. Basic ideas and offerings


This video is on What is Marketing and Introduction to Marketing. It covers the following sub-topics.


Time Stamps


0:00 Introduction

01:22 Marketing Introduction

01:53 What is Marketed?

02:59 What is Marketed? (Cont’d)


This video Belongs to the following playlist on Marketing.



Next – Core Marketing Concepts – https://www.youtube.com/watch?v=UI8IKnKlYRw


Playlist – Marketing Course – https://www.youtube.com/watch?v=BKuvAr7gdpw&list=PLvDdvz8B_JZv3c4nI-KTOjxi6y4JNrr4l&index=1 .


Tags


digitalmarketing.com,

griddigitalmarketing.com,

impdigital.co,

mabbly.com,

sirendigital.co

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