What is a Marketing Plan? | How to Create a Marketing Plan



5 Steps to Create a Marketing Plan

A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals.

Let’s see how we can create an effective marketing plan that works best.

1. Situation Analysis-

This section defines your company and its products or services.

Make a brief overview of your company’s strengths, weaknesses, opportunities and threats.

2. Describe your target audience

Develop a simple profile of your prospective customers. You can describe prospects in terms of demographics—age, sex, family composition.

It will help in media and public relations campaigns.

3. List your marketing goals

What do you want your marketing plan to achieve?

Make a short list of goals and keep checking it what you have achieved and what you’ll have to achieve.

4. Develop the marketing communications strategies and tactics

It’s time to detail the tactics you’ll use to accomplish your goals.

For tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use.


5. Set your marketing budget


Marketing is absolutely essential to the success of your business.


You’ll need to devote a percentage of projected gross sales to your annual marketing budget.


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