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People are 92% more likely to trust recommendations from friends and family. This includes recommendations on what to buy! 📦

Word-of-mouth marketing relies on social interactions to promote a business. It’s a cheap and great way to increase brand awareness, loyalty, and sales. 💸📈


Table of Contents:


📍 00:46 – Invest in the customer experience

📍 01:25 – Get product ratings & reviews

📍 03:00 – Foster community on social media

📍 03:59 – Promote user-generated content

📍 04:53 – Create a referral program

📍 05:32 – Connect with influencers


Links:

📍 Email Marketing Strategies – https://youtu.be/hzye7GbfHpg

📍 Marketing Tips from Muhoov – https://youtu.be/84np4UPg8_U

📍 Product Reviews [Shopify] – https://apps.shopify.com/product-reviews

📍 Bazaarvoice [ratings & reviews] – https://www.bazaarvoice.com/ratings-and-reviews/


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About this video:

The first step to getting started with word-of-mouth marketing is to invest in the customer experience. People don’t talk about a neutral experience—they talk about a positive or negative one.

So be memorable! Provide great customer service, offer free shipping by building shipping costs into your price, and include custom pack-ins like stickers, notes, or coupons.


95% of customers read online reviews and they’re much more likely to buy a product when a website has ratings or reviews. Reviews assure customers that your product is of high quality and value and performs the way you say it does. So get reviews up on your site!


Start fostering a community on social media. Observe your customers to know which social media channels they spend the most time on and focus on those channels.

Figure out how to talk to them in a way that appeals to them.

From there, build a strong connection with your audience by humanizing your brand. Ask for feedback from your audience and reply to mentions and comments, regardless of whether they’re positive or negative.


User-generated content is content that your customers create and post online. It could be an Instagram post of them wearing your product or a YouTube video of them unboxing your product.

Encourage customers to create content by posting customer photos on your social media profiles or product pages.


Referral marketing is the more classic form of word of mouth marketing. Leverage referral marketing by giving a discount or small gift to any existing customer who refers a new customer to you. You can also incentivize the new customer by offering them the same discount. It makes it worthwhile for both parties and it makes spreading the word easy and quick.


Lastly, identify and engage with influencers in your niche and get them to promote your product. This will help your marketing strategy because you’re reaching out to people who already have an influence over people’s purchase decisions. In fact, according to the Edelman Trust Barometer, 58% of people say they’ve bought a product because an influencer has recommended it


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