Good designers and content writers are in great demand with marketing professionals. No marketing campaign can be effective without these professionals. Here we discuss how appropriate design and content is created:

Appropriate design and content

In any campaign, the graphic designer is a vital part of success. The more effectual the designs the more captivating the campaign will be. Colors and symbols are brand-building tools. The marketing manager works with the designer to ensure they have impactful designs that are results-driven.

Images, illustrations are used in visual arts to make it attractive. The colors have to be appealing to the target market. The logo has to stand out and the content of the ad has to be useful for viewers. It needs to focus on the benefits or rewards to users to encourage sales. The fonts have to be appropriate. For Nestle, only Sans Serif fonts are used as they encourage viewers to take action. These are friendly fonts. In websites, the page layout is kept simple and users can navigate the site easily. User-friendly site design makes Nestle’s website popular in the market. Nestle is also selling online as more shoppers are using smartphones to make purchases. Retailers, dealers, and whole sellers now have shopping carts on their website to make the buying process as simple as 1-2-3.

Marketing Strategy

Businesses follow the marketing strategy based upon the experience of products. The promotion of the product based on an effective electronic media campaign has always been the cornerstone of all advertisement strategies. Companies initiate a conservative marketing strategy at first, with a focus on the increase in sales volume with an increase in frequency in the advertisement. The creative design team of their ad agency is the heart of commercial-level communications. They create awe-aspiring graphics that woo the market and help them become a market leader.

Strategic approaches

Companies like to use a product/consumer-orientated strategy. The product strategy focuses on the product features, benefits, and price. In the consumer strategy, a business organizes activities, products, and services around the wants and needs of its customers. When there is a need for repositioning a product it uses the think-feel-do model. This helps marketing managers adapt to the changing marketing scenario.

Regulations and marketing communications

All marketing communications are based on regulations. Nestle abides by all regulations on advertising. It has never been involved in greenwashing or false claims. The company decides where to enter the market and at what price. Nestle charges the third world markets less as compared to other countries as the income per capita here is low.

Integrated Marketing Communication Strategy

The production manager points out the beneficial ingredients that help to strengthen the immune system or help to increase the mental strength of consumers and so forth. It is a universal truth that everyone is concerned regarding their health and that of their children. In both urban and rural segments of the market, publicity is required that is effective in winning the trust of a large target market. Hence content appropriate to the channel and communication objective is required. The message for propagation is revisited and re-drafted as and when required.

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