Marketing Strategy | Customer Relationships | Company & Marketing Strategy | Chapter 2 A | Lecture 4






Marketing Strategy : Management

Marketing Strategy | Customer Relationships | Company & Marketing Strategy | Chapter 2 A | Lecture 4;


-Company And Marketing Strategy Topic Overview


-Strategic Planning


-Defining a Market-Oriented Missing


-Company wide Strategic Planning

-Market Oriented Business Definition

-Setting Company Objectives And Goals

-Business Objectives

-Marketing Objectives


-Designing The Business Portfolio


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