PR Smith on Creating the Perfect Digital Marketing Plan

Consultant, Author & Founder of SOSTAC ® Plans, PR Smith talks at Jellyfish’s Digital Journeys event on how to create the perfect digital marketing plan.

0:24 SOSTAC structure

2:57 Situation Analysis

6:51 Objectives – Mission, Vision, KPIs

9:42 Strategy

19:20 Tactics

21:55 Actions

24:27 Control .


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