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When it comes to promoting products, businesses have two general strategies at their disposal. These strategies are known as a push strategy and a pull strategy. While today’s businesses rarely follow one strategy, understand them, as well as the corresponding marketing activities that support them, we can put ourselves in a better position to market our products. In this lecture, we’ll explore the differences between these two strategies as well as discuss how they may be executed using the example of a supply chain. .


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